Car Logos
May 13, 2012 | Author admin
A car logo is a symbol or text that represents the identity of a particular type of car. Today, the car market is flooded with different brands and models. Car logos will help you to distinguish one brand from another. Logos serve as unique visual marks of identity of a company. They help companies gain product recognition in the world market. In general, logos reflect the individuality of the company. Logos should be simple and thoughtfully designed to appeal the target customer. As cars are speed lovers? vehicles, their logo should have a strong virile look.
Commonly, three types of car logos are used – symbol logo, text logo, and combination logo. In symbol logos, special designs or symbols are used to represent the brand. Popular car companies like Citroen, Ferrari, Mercedes, Mitsubishi, Peugeot, Renault, Porsche, Subaru, and Koenigsegg have symbols for their logos. These symbols have ingrained deep into people?s mind all over the world. In text logos, the initials or the names of the companies are written in a particular style. Text logos are used by many famous car companies such as Fiat, Mazda, Toyota, Ford, Volkswagen, and Volvo. Combination logo is a blend of symbols and texts. They place symbols and text in juxtaposition to make memorable logos. Popular car brands like Alfa Romeo, Audi, Maserati, Skoda, Lamborghini, Panoz, Cizeta, Lotus, Rover, and BMW make effective use of symbol-text combinations.
Car logos come in different shapes, sizes and colors. Car logo stickers are used as fundraisers for clubs, schools, or teams. Today, car logos appear even on t-shirts, caps, bags and other accessories. A gift item printed with car logos can make a great gift to any speed lover.
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Writing a Request For Proposal For Web Site Design and Development
May 13, 2012 | Author admin
A company that is looking to get bids from several qualified vendors for a Web site design or development project will typically write a Request for Proposal (RFP) and either post it online or send it directly to potential vendors it has identified.
As with any complex project, a Web site design project requires clear communication between the client and web developer in order for the client to receive accurate bids. The RFP serves as a baseline of project requirements on which competing vendors may price their services. I have outlined a few items below that should typically be in a Website Design and Development Request for Proposal, though some times more information is necessary.
Writing your Request for Proposal
The Request for Proposal (RFP) process allows potential vendors to get an idea of your goals, existing challenges and possible limitations without lengthy phone discussions or in-person meetings that can severely impact the amount of time it takes for you to get started with your Web Design and Development project. It allows you to succinctly describe exactly what you are looking for and what a potential vendor should expect in the project.
An ideal RFP would clearly specify all the requirements pertaining to your website. It would allow the developer to present you with a proposal based your particular needs and, needless to say, the more details your RFP contains, the more accurate a proposal the developer is able to present.
Components of a Request for Proposal (RFP) for a Web site Design and Development Project:
Project Background Information
Brief overview of your organization, including some history and your primary business objectives. Detailed description of the project you would like to receive the proposal for. If your budget requirements are strict, it might help to include a ‘Ballpark’ Budget – which developers can use to scope and scale your solution and save you time. Target launch date and required deliverable dates – include any dates that you need the project to meet. Are there crucial meetings and cut-off dates that the developer should be aware of? If you are not sure what the time frame should be, it’s okay to see what the proposals you receive recommend and renegotiate. It’s also good to anticipate and state how flexible you are with the project’s completion date.
Marketing Requirements and Data
Audience demographics – who will be the main users of your site? Are there several different audiences that need to be addressed? User comfort level with technology -
Market Penetration Pricing – A Quick Market Entry Pricing Strategy
May 12, 2012 | Author admin
Market penetration pricing is a quick-entry price strategy that assumes low price will gain high sales volume which, in turn, will result in lowering costs. This strategy is used in price sensitive markets. For example, consider the market for DVD players; it is a high volume market, it has a high number of competitors, the costs to produce DVD players have fallen, and new and/or changing technology allow businesses to rapidly introduce new features and benefits on new models. The businesses that introduce DVD players quickly, sell high volume at low or reasonable prices, are following a market penetration strategy.
Businesses using market penetration pricing are usually trying to penetrate the market by growing their share of the market. They assume that the lowest price will win market share. Make sure that if you use this pricing strategy that you test your market, your price sensitivity and your price elasticity or in-elasticity first. Also be sure to do your market research to gain an understanding of how your competitors will react to this penetration pricing strategy. For example, your low price may cause your competition to lower price, then you will lower your price again, and so on – no one wins with a strategy like this.
But your market penetration pricing strategy can also be a deterrent for new competitors who are considering entering the market. When they see how low your pricing is and realize that their margins will be low and the risk of gaining market share for new entrants is high, they might choose not to enter the market. For your business to be successful with this strategy, it must have the capability to enjoy the economies of scale that high volume will bring and be the low cost provider in the market.
If you are an existing business and your competitor is following a market penetration strategy, do a thorough market research assessment of your capabilities:
Can you drive your costs down? Can you produce high volume? Do you want to sell your product at a low price (and hope volume sales will get you both the market share and the profitability you want)?
If you answer no to any of these questions, don’t follow this penetration strategy (or at least, consider this strategy very carefully). However, if you are a new business considering this strategy in a new, or scarcely populated, market, focus on how to drive your costs down and your efficiencies up.
Whatever pricing strategy you use, make sure that you specify it in your marketing mix plan and write down the reasons you chose that strategy. Then, at least on an annual basis at the time of your business plan update, review your chosen marketing strategy (including your pricing strategy) and ensure it is the right strategy for the product life cycle, for the market conditions, for your buyers, and for the competitive environment at that time.